During the early years, Louis Vuitton had a problem with the Japan tourist buying the bulk of its products in Paris and then reselling it in Japan at a higher price. While other international brands seemed not too concerned with this problem, Louis Vuitton took action to stop this situation in order to control the image of their brand.
In 2003, Hata wrote the widely read book, Louis Vuitton Japan-The Building of Luxury, which was initially published in Japanese but later translated into French and English. The book covers the twenty eight years of Hata's experience from the time he joined Louis Vuitton to take over a brand that, at that time, lacked an identity and was little developed in Japan. He turned it into the most sought after brand in Japan. This development was instrumental in giving Louis Vuitton a "new breath of life". This book is full of creative and practical ideas.