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Ability to be creative and planning for product development
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Ability to expand, develop, control and manage a sales network
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Ability to provide global service to satisfy customers
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Ability to evolve, while maintaining consistency in public relations and marketing
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Technical innovation and the development of informational technology able to support efficient production and logistics
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Ability to recruit, train and maintain competent personnel
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Ability to procure funds
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Maintenance of the company's reputation and the trust of society
"THE BRAND BUSINESS ENCOMPASSES
THE ESSENCE OF ALL BUSINESSES"